Clik here to view.
Ad of the Day: Hungry Folks Get Even Stupider in Ads for Snickers Crisper
"Hunger keeps inventing new problems" is the first part of the tagline for Snickers Crisper, a new product extension from the Mars brand. But it's probably more accurate to say that BBDO keeps...
View ArticleClik here to view.
Pepsi Has a Huge Hit in China With This Fascinating Ad About the 'Monkey...
In China, this PepsiCo video about an actor who portrays a "Monkey King" is an absolute beast, racking up, by some accounts, more than 20 million views in two weeks across various versions and...
View ArticleClik here to view.
Boom Beach Started Its New Campaign on TV and Will End It in the Game This...
If you like absurd cartoon supervillains, here's a campaign for you. Mobile game maker Supercell and New York agency Barton F. Graf 9000 are hyping strategy game Boom Beach with a series of ads...
View ArticleClik here to view.
For $1, You Can Get Your Name in the Credits of a Campaign Being Entered in...
If you thought ad awards were all about the money—well, it seems you were right. In a cheeky stunt, Canadian agency Rethink is crowdfunding a campaign whose credit list is for sale. For just $1, you...
View ArticleClik here to view.
Ad of the Day: Women Hunt for Heroes Who Aren't Drunks in Heineken's Night...
I'm holding out for a hero 'til the end of the night. He's gotta be strong, and he's gotta be fast, and he's gotta be fresh from the fight ... Oh, and he'd better not be drunk off his ass!"Holding Out...
View ArticleClik here to view.
Allstate's Mayhem Re-enacts a Homeowner's Real-Life DIY Disaster for the...
Dean Winters is into year seven of his gig as Allstate's "Mayhem" character, but this time—for the first time—he's playing a real-life person whose dangerous ineptitude could have ended really, really...
View ArticleClik here to view.
The Academy Unveils a Dreamy Advertising Campaign for This Year's Oscars
The idea of dreaming has always been central to motion pictures. For moviegoers, seeing a film is a dreamlike experience: You sit in a darkened theater and enter a dream world of the imagination. For...
View ArticleClik here to view.
Anomaly's First Squarespace Ads Tell Those Thinking of Following a Dream:...
Squarespace goes full aspirational in its first campaign from Anomaly, telling anyone consumed by a passion but wondering if they should commit to it: "You should." That tagline is featured in a new...
View ArticleClik here to view.
Pokémon Will Celebrate Its 20th Anniversary With an Ad on Super Bowl 50
In the best news my 7-year-old has heard all day, Pokémon has announced it will air a commercial on Super Bowl 50 to celebrate the brand's 20th anniversary. Details were scant about what the...
View ArticleClik here to view.
Celebrity Cruises Plays a Giant Psychic Game of Marco Polo in This Ambitious...
If you hear voices beckoning you to take a luxury cruise—or you feel an indescribable urge to whisper "Polo" into your coffee cup—Celebrity Cruises might be calling to you. Venables Bell &...
View ArticleClik here to view.
'Be an Engineer,' Exxon Mobil Tells Apathetic Young People in Equally...
Let's imagine a world without engineers. What does that look and feel like? It's upon this thought experiment that BBDO New York embarks in "Be an Engineer," an effort by Exxon Mobil to motivate young...
View ArticleClik here to view.
Ad of the Day: Swedish Conductor Marie Rosenmir Is Volvo's Unlikely New Endorser
A new spot for the Volvo V40 R-Design by Grey London focuses on the details, with a more soft-spoken tone than the usual false confidence we've come to expect from car ads. The visuals focus on the...
View ArticleClik here to view.
Wix.com Launches First Super Bowl Teaser, Starring Characters From Kung Fu...
If you're a Chinese goose who runs a noodle shop in an animated film franchise, you could really use Wix.com to help with your small business. The Tel Aviv-based web development platform unveiled the...
View ArticleClik here to view.
Donald Faison Is Head Counselor at 'Camp Halftime' in Pepsi's Super Bowl...
Pepsi is returning for its fourth year as title sponsor of the Super Bowl halftime show. And on Wednesday it launched a new online video series called "Camp Halftime," comprised of weekly clips...
View ArticleClik here to view.
Delicates and Regulars Do Battle in LG's Fun, Theatrical Campaign for a Twin...
Hill Holliday channels West Side Story in this inventive ad for LG that broke on the Golden Globes—staging an impressively choreographed street fight between two rival clothing gangs, the delicates...
View ArticleClik here to view.
This Agency Has the Perfect Room for Those Who Have Their Best Ideas in the...
Everyone knows the shower is the ultimate generator of great creative ideas. So, why are there so few showers in agency meeting rooms? The folks at Providence, R.I., ad agency Nail had the bright...
View ArticleClik here to view.
This Emoji Billboard for Deadpool Is So Stupid, It's Genius
Twentieth Century Fox is determined not to take its marketing for Deadpool at all seriously. And it's making for one of the more entertaining movie campaigns in a while. The most recent development...
View ArticleClik here to view.
Ad of the Day: Axe Gets Inclusive in a Remarkable Ad That's Really Pretty...
For years, the Axe brand was pretty one-dimensional. It appealed to bros with comical, hyperbolic ads about how Axe would turn them into chick magnets. In the past few years, that cartoony...
View ArticleClik here to view.
This Stunning Ad Shows Why We Need War Reporters Now More Than Ever
If politicians alone controlled the flow of information to the public, war would be tantamount to entertainment, argues a gripping new PSA. A new 80-second video from Paris agency BETC for nonprofit...
View ArticleClik here to view.
Lita Ford Is the World's Most Rockin' Schoolteacher in This Hilarious Ad for...
Without a doubt, Indeed.com is the best site on the planet for finding a job, especially if you're an aging '80s rocker in need of a gig: The company will be all too happy to put you in one of its...
View Article