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Does a Person Need to Be Physically Present for a Brand Experience to Resonate?
What defines an experience? According to “the Internet,” an experience is “something that happens to somebody.” I like that definition. It’s vague without prerequisites and it does not delineate the...
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Is Diet Coke Dabbling in Drug References in Its Ads?
What has Diet Coke been snorting? In the way the tagline, "You're on," and logo are positioned, the brand's new ads seem to refer to drug use—appearing to spell out the phrase "You're on coke." The...
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Kids Dream of Being Racecar Drivers as Ogilvy Fine-Tunes Its Repositioning of...
IDEA: Astronaut? Firefighter? Movie star? All fine professions. But it's the dream of being a racecar driver that gets kids' pulses racing in many homes across America. A new 60-second Nascar ad from...
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Pizza Hut's Swipe-to-Order Table: Cool and Useful, or Gross and Inefficient?
If you've ever thought to yourself, "Man, choosing toppings for my pizza by talking to a waiter is so tedious and annoying—I sure wish I could smash my grimy hands all over this table to accomplish...
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Ad of the Day: Why Chobani Got Real on the Most Fake Night of the Year
Pitching the virtues of "real" is an intriguing marketing choice on Oscar night, the fantasy industry's biggest Botoxed evening of the year. Then again, contrast is the underlying theme of Chobani's...
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Home-Improvement Chain Makes Delightful Billboards by Fixing Up Small Parts...
Here's some more great out-of-home work. German home-improvement chain OBI is advertising its renovation products by actually renovating homes. Well, parts of them. Ad agency Jung von Matt/Elbe...
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Australia Relieved as Theft of 33-Foot Mango Turns Out to Be a Marketing Stunt
There's something about roadside advertising, from Hasslehoff cutouts to giant headphones, that turns drunk morons into thieves. But every now and again, someone pulls off a heist that's so fantastic,...
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Airplane!'s Kareem Abdul-Jabbar and Robert Hays Reunite in Ad for Wisconsin...
Wisconsin is doubling down on its Airplane! advertising strategy. In recent years, the state has hired the classic comedy's directors, Badger state natives David and Jerry Zucker, to direct a handful...
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This Demo of a Real-Life Hoverboard Is Incredible to Watch, Even If It's Fake
Fake product demos are getting harder to spot, what with reality-bending products like NeverWet and Oakley's hovercraft golf cart. Here is the latest video in that vein—a hypnotizing four-minute demo...
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Ad of the Day: M&M's, Geico Combine for a Delicious Ad Mashup
Geico and M&M's, the peanut butter and chocolate of comic advertising, have teamed up for this tasty peanut-butter cup of a commercial, in which Ms. Brown seeks to get insurance—much to the dismay...
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Three Years Later, We Finally Have a Brutally Powerful Ad About the Crisis in...
For PSA campaigns aimed at getting people to help the children of Syria, job one is making the crisis feel immediate rather than remote. Last month's hidden-camera stunt in Norway, in which a child...
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This Agency Develops New Brand Categories
SpecsWho (From left) Michael Lastoria, managing partner; Ashley Heather, co-president, chief digital officer; Sarrah Hallock, co-president, COO; and Doug Jacob, CEOWhat Digitally focused ad agency...
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Watch This Woman Become a Man to Protest Unequal Pay in Sweden
We've seen plenty of women get makeovers in advertising lately—either in pursuit of some market-driven ideal of beauty, or in critique of same. In this video, though, a woman is transformed for a...
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Is Olive Garden's New Logo as Wretched as Everyone Says?
If you thought Olive Garden's logo couldn't get any worse, you were wrong. On Monday, the Darden-owned restaurant chain unveiled a brand refresh. The perplexing cluster of grapes that graced Olive...
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Ad of the Day: Amy Poehler Brings the Funny for Old Navy
Once upon a time, Old Navy commercials were generally accepted as wonderful. They were bright, colorful, kitschy, silly and instantly recognizable. But eventually, as these things go, they got old....
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Tennis Gets Quirky in USTA's New Ads From the Director of Napoleon Dynamite
Ever wonder what tennis can do for you? Well, for starters, it can make you smarter, stronger, happier, more attractive and pretty much invincible. The United States Tennis Association doesn't skimp...
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A Woman's Day, Seen Through Glass, Ends Brutally in This Shocking Video
Google Glass videos are notable for their seamless first-person perspective, which puts you not only in someone else's shoes but in their eyes. You see what they see. No wonder, then, that the...
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Chevy Was Right to Curb This Dog Ad, Even If Everyone Seems to Love It
Here's a candidate for most mercenary ad of the year—a homemade spot that was among those entered into Chevrolet and MOFILM's Oscars competition. Thankfully, it didn't win. It opens on a young woman...
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Trailer for a Horror Movie Called Schizo Suddenly Becomes Something Else...
Here's a clever ad that starts off as a preview for a horror movie called Schizo and ends with Glenn Close talking about BringChange2Mind, the organization she founded. Watch the video for more. Since...
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Ad of the Day: Honey Maid Celebrates Single Dads, Gay Dads, Punk Dads and More
Ever since Cheerios struck unexpected marketing gold with its subtle ad about an interracial family, brands seem to have woken to the realization that inclusiveness can be a good thing. Or even a...
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