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Ikea Gave This Theater a Cozy Makeover So People Could Watch the Movies in Bed
The worst thing about going to the movies is having to sit upright for a few hours to watch the film. Everyone knows lying down is the ideal viewing position for anything on a screen—or anything at...
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State Farm Shows You How to Fit 60 Seconds of Story Into a 30-Second Spot
Creatives often wish their :30s could be :60s. Here, oddly enough, it's the opposite. DDB Chicago covers a lot of ground in its 30-second "Never" spot for State Farm, as we follow a young man from his...
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Ad of the Day: Life Isn't Easy for a Man Made of Skittles in Candy Brand's...
The best Skittles advertising has always been about anatomical oddities. The examples are endless: the sheepboys, the guy with the living beard, the man whose touch turns everything to Skittles, the...
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Hollywood Director Kathryn Bigelow Unveils Achingly Sad PSA About Elephant...
The ivory trade isn't just killing elephants. Humans are the victims, too, because poaching helps to fund terrorist organizations like al-Shabaab and Boko Haram. That's the message of Last Days, a...
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Air Wick Brings Scents of the Family Home to a Soldier Overseas in This...
It's no secret that scent can be a powerful emotional trigger. Air Wick uses that to memorable effect in this new long-form ad from Droga5—by capturing the scents of home, infusing them into...
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Check Out This GoPro Footage of Ronald McDonald Leaping Out of a Plane in Dubai
When Ronald McDonald got his big makeover in April, he promised an all-out clown assault on social media—in an effort to broaden his audience, which had previously been family focused. Well, here's...
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Ad of the Day: Skype Tells the Story of Earth's First Climate-Change Refugees
Skype wants you to know it isn't just good for keeping in touch with geographically distant friends and family—it's a practical tool for important professionals doing good work. A new ad from the...
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Snuggie Finds Cozier and Fancier Ways for You to Look Like an Utter Fool
We haven't heard much from Snuggie, the blanket with sleeves, in years. But no, they haven't gone out of business. Quite the opposite. They've been working on some stunning new designs and even cozier...
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Everyone in This Amazing Stock Photo Collection Is a Cancer Patient or Survivor
Nowhere is the world more carefree than inside stock photographs. The sense of normalcy they communicate is so pervasive, it's become cliché. Which is why it's such a stroke of genius that Isobar...
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Ad of the Day: Apple Goes Back 60 Years to Find Its Lovely Holiday Ad for 2014
Technologies evolve, but love is timeless. That's the message of Apple's quietly poignant 2014 holiday commercial, which broke Sunday. And indeed, exactly one-half of the ad is about non-Apple tech...
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Outtakes From the 'No More' Campaign Are More Powerful Than the Original PSAs
Sometimes, it's the unexpected things that happen on a commercial set that send the most powerful message of all. Case in point: the Joyful Heart Foundation's "No More" campaign against domestic...
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Ikea's Christmas Experiment Sweetly Shows That Kids Want So Much More Than Toys
Yo, grinches. I challenge you not to tear up, just a little, as you watch "The Other Letter," a holiday video from Ikea created by McCann Spain. Young children are asked to write two letters saying...
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Facebook Celebrates 2014's Most Shareable Moments in Its Year-End Video
Facebook wants you to know that a lot happened in 2014, and people shared it on Facebook. The social network is out with its year-end video looking back at major events. The ALS Ice Bucket Challenge,...
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360i's New CCO Says the Best Marketers Are Those Who Find 'the Hidden Obvious'
Photo: Alfred MaskeroniSpecsWho Pierre LiptonNew gig North American CCO, 360iOld gig New York CCO, M&C SaatchiAge 42Twitter@pierreliptonWho is furthest along in the race among traditional, digital...
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South Dakota's 'Don't Jerk and Drive' Campaign Rubs People the Wrong Way
If you thought "Don't Jerk and Drive" was less about sharply turning your steering wheel and more about fulfilling personal urges while on the road, you're not alone (pun!). South Dakota's attempt to...
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Get a LinkedIn Endorsement From Liam Neeson Through This Quirky Movie Promotion
When was the last time you saw a movie studio focus its social media efforts for a new release around LinkedIn? 20th Century Fox, with help from Trailer Park, embraces the career-focused network in a...
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Johnnie Walker Goes Walking After Midnight in New Year's Eve Ad Filmed on a...
One of the great ads of the past decade was the 2009 Johnnie Walker spot, filmed in a single take, with the brilliant Robert Carlyle telling the brand's history while strolling in the Scottish...
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Cards Against Humanity Got 30,000 People to Buy Actual Shit for $6 a Box on...
Cards Against Humanity always does something fun on Black Friday. This year, it sold boxes of bullshit—actual bullshit—to 30,000 people, many of whom were surprised to receive a box of bullshit. It...
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This 2014 Year in Review Video Starts Off Extremely Confusing, Then Gets...
It's that time again, when we take stock of the year—to revisit all the moments that passed, some we remember, some we've long forgotten. All of our favorite sites are releasing their year-in-review...
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You'll Love This Beautiful and Inspiring Holiday Ad, Particularly If You're a...
Field Notes, the paper products and accessories brand best known for its stylish notepads—designed by Aaron Draplin, whom you'll remember from yesterday—attempts to convey the intensity and magic of...
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